What’s the problem with Nintendo? Sales went down the tubes. My earlier article proved a total nonstarter, of course. Obviously, neither I nor President Iwata understands the market his company once helped create. Nintendo faces a structural problem, but also a market based one, a terrible product, and bad self-promotion; a variety of factors led to this points, ones which go beyond the rose-colored lens of Nintendo nostalgia and into the cold, harsh, objective light of day.
The problem is not really a problem with Nintendo. It’s a problem with the audience and a problem with Nintendo’s messages to the consumer. Let’s dive deeper.